Hawkins has spent his career incessantly driving retail into the future. First as a retailer, pioneering loyalty and exploring the power of customer data while turning new insights into action. Next as a leading customer strategist, helping notable retailers and CPG brand manufacturers around the world understand the power of shopper data and guiding early collaborative marketing initiatives, the cornerstone of today's industry shopper marketing. Then as a technologist, combining early insight to new tech with his unique perspective and understanding of shopper-level economics across the supply chain to create the first true personalized marketing solution for supermarket retailers.
Today, more committed than ever to the power of technology to transform retail while reinforcing the value of people and relationships, Hawkins is the Founder and CEO of CART (Center for Advancing Retail & Technology). CART’s mission is to connect retail to new innovative capabilities through programs, events, and education. Knowing that awareness and discovery of new technologies is only one element of future success, the CART team is at the forefront of helping retailers, wholesalers, brand manufacturers, and established solution providers cultivate a culture of innovation through workshops and leadership training.
Retail Mindsteps serves as Hawkins’ personal blog and repository of the myriad articles and papers written for industry publications where he distills the complexity of tech-fueled retail innovation into digestible and actionable insights. Hawkins is the author of three books including the latest, Retail in the Age of ‘i’, that explores the future of retail propelled by the exponential growth of technology. In addition, Hawkins is a regular guest lecturer at Georgetown University’s McDonough School of Business in addition to keynoting retail conferences in the US and abroad.